TOMS : SHOES FOR TOMORROW
In our own group of friends, we are all for one and one for all, but TOMS Shoes are simply One for One.
TOMS Shoes was founded on a simple premise: With every pair you purchase, TOMS will give a pair of new shoes to a child in need. In this way, the purchasing power of individuals will benefit the greater good. One for one.
It all started in 2006 with an American traveler, Blake Mycoskie. He befriended children in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS Shoes. Blake returned to Argentina with a group of family, friends and staff later that year with 10,000 pairs of shoes made possible by caring TOMS customers.
Now TOMS shoes are available in the Philippines in Nothing But Water and Swim stores, Filipinos can start buying their own pair of TOMS Shoes to help Many children in our country still grow up barefoot. Whether at play, doing chores or going to school, these children are at risk. A leading cause of disease in developing countries like ours is soil-transmitted diseases, which can penetrate the skin through bare feet. Wearing shoes can help prevent these diseases, and the long-term physical and cognitive harm they cause.
Wearing shoes prevents feet from getting cuts and sores. Not only are these injuries painful, they also are dangerous when wounds become infected.
Many times children can't attend school barefoot because shoes are a required part of their uniform. If they don't have shoes, they don't go to school. If they don't receive an education, they don't have the opportunity to realize their potential.
Since their beginning in May 2006, TOMS has given over 600,000 pairs of shoes to children in need, through the purchases of caring customers.
After four years in business, "One for One" model is more than just a novelty project. TOMS has expanded its line, won the 2007 People's Design Award at Cooper-Hewitt's National Design Awards, became a member of the Clinton Global Initiative, and landed shelf space in Whole Foods.
To learn more about the TOMS Shoes visit www.toms.com and www.facebook.com/ilovetomsphilippines