Research In Motion (RIM)
RIM is one of the world’s leading designers, manufacturers and marketers of solutions for the mobile communications market. Through development and integration of hardware, software and services, RIM’s portfolio of award-winning products now includes the BlackBerry® service platform, the BlackBerry® smartphone product line, software development tools, radio-modems and software and hardware licensing agreements.
VPRI started servicing RIM in 2009 to help launch and promote its products, particularly its BlackBerry® devices and applications, independently of the initiatives of telecommunication carriers (Smart and Globe). The agency is helping RIM communicate that more than just being an email tool, its pioneering BlackBerry® is being pushed as a tool for increasing productivity, improving one’s social networks, and generally enabling work-life balance. While Blackberry is a preferred smartphone among corporate executives, VPRI will support Blackberry's bid to increase its market share among Filipino consumers. We provide publicity and media relations services as well as counsel of market development.