Raisin Administrative Committee (RAC)

Raisin Administrative Committee (RAC) is the marketing arm of the California raisin growers. VPRI assists the regional representative of the RAC in implementing marketing activities in the Philippine market. VPRI is tasked to conceptualize media events and coordinate with local chefs to showcase the versatility of raisins. VPRI has also overseen the production of California raisin cookbooks in cooperation with the top chefs in the country.

VPRI is also the agency of record for its advertorial placements for conceptualized advertorials for numerous culinary magazines in the Philippines.

Announcements

Congratulations to all of the winners of HBO's Summer Blockbuster Promo. Claim your prizes from our offices from 9am to 6pm, Mondays to Fridays.
Our Agency is proud to have been appointed by the Pet Food Institute ( PFI, US) as its PR consultants in the Philippines. Our assignment is to assist the PFI carry out its market access program in the Philippines. PFI is engaged in the promotion of dog and cat food commercially produced in the United States.