Pet Food Institute

Since 1958, the Pet Food Institute has been the voice of U.S. pet food manufacturers. PFI is the industry's public education and media relations resource, representative before the U.S. Congress and state and federal agencies, organizer of seminars and educational programs, and liaison with other organizations. PFI represents the manufacturers of 98 percent of all dog and cat food produced in the United States.

VPRI manages the PR program of PFI. This includes: media relations, liaison with various publics of PFI, such as the veterinary associations, key players in the pet food industry and trade, pet associations, etc.

Announcements

VPRI is Hiring! We are looking for account managers. Send us your resume at dessa@virtusio.com.
Want to learn more about PR work in the Philippines. VPRI is looking for interns. Email us your resume at vpriintern@virtusio.com.
Congratulations to all of the winners of HBO's Summer Blockbuster Promo. Claim your prizes from our offices from 9am to 6pm, Mondays to Fridays.
Our Agency is proud to have been appointed by the Pet Food Institute ( PFI, US) as its PR consultants in the Philippines. Our assignment is to assist the PFI carry out its market access program in the Philippines. PFI is engaged in the promotion of dog and cat food commercially produced in the United States.