Virtusio Public Relations, Inc.

Formed in 1969, the California Milk Advisory Board (CMAB) promotes products made with Real California Milk. It operates under the principle that wholesome, quality dairy products are just as important for consumers as they are for milk producers. CMAB actively market them through promotion, education and research.

VPRI supports the local representative of the CMAB in implementing marketing events to popularize the usage of California Cheese among industrials customers and consumers.