The Team 

Romeo P. Virtusio, Chairman and CEO
Romeo Virtusio has had 35 years' experience in public relations and advertising at Nation Ad-Philippines, Ace-Compton Advertising, Inc., J. Walter Thompson, and Lexington International Public Relations, Inc.

Romeo has chalked up particular experience in PR corporate counselling, PR agency management, marketing PR, writing and publishing, media relations, crisis management, counsel on corporate social responsibility, and international PR.

Before forming Virtusio Public Relations, Mr. Virtusio was Senior Vice President and Chief Operating Officer, Lexington International Public Relations, Inc. (Associate Company of JWT and Hill and Knowlton).

Romeo has handled a number of Anvil Award-winning projects. He was for two terms a member of the Philippine Council, International Public Relations Association (IPRA) VPRI is Sole Member-Firm from the Philippines, Pinnacle Worldwide. Mr. Virtusio was a member of a 15-person special committee that charted the Vision and Mission of IPRA for the 21st Century. He is also the first ever Filipino judge in the IPRA Golden World Awards (2001). He is the founder of the Philippine Public Relations Summit Series, and is a member, Counselors Academy, Public Relations Society of America (PRSA).

Lulu Malabanan-Virtusio, President
Lulu has had more than 30 years' experience in communications and business management. She specializes in travel and entertainment and leisure industry PR, IT PR, media relations, youth affairs, marketing communications PR.

Lulu's previous experience includes positions as General Manager of the Social Communications Center, Inc. (SCC). She set up SCC's Radio-TV Department, and managed its radio/TV and film production operation.

In addition, she was Director and member of the Board of Trustees of the Communication Foundation for Asia (CFA); and has also done research and social communications work, publishing, printing, over-all management of the communications complex. She still sits on the Board of CFA.

Victor Arel M. Virtusio, Vice President
Arel has had more than ten years' experience in PR, having handled accounts in IT, financial services, food and entertainment. Arel holds an AB, Mass Communications, De La Salle University (DLSU).

Ma. Dessa Joyce M. Virtusio, Client Services Director
Dessa has serviced 3M, ING-Barings, Edsamail (ISP), Zest-o and HBO-Cinemax and Unilab cough and cold products. She specializes in corporate and marketing communications.

Dessa holds a degree in political science from the University of the Philippines.

The Team

We will be one of the Philippines' first world-class Public Relations consultancies, in terms of the range, depth and quality of our services, as well of all our relationships — with our employees, Clients, Media, suppliers and partners, associates in the industry, here and in other countries.

We will keep on excelling in professional PR practice in the Philippines and sharpening our global vision, developing new relevant products and services that our Clients and partners here and abroad will need.

We will be inspired by the culture and traditions of our people and welcoming the positive and salutary influences from others.

We will be a PR Consultancy that gives high priority to the personal and professional growth of our employes, offering them opportunities for material and psychic rewards and other forms of fulfillment.

We will be a PR Consultancy that does things right — according to our own individual understanding and commitment to what is right, and to the codes of professional PR practice in the Philippines and in other countries.

We will be a business organization, committed as much to professional excellence and responsible growth, as to service to all who trust us, including our society and our country.

MISSION
We will keep on learning to enhance the quality of our professional services.

We will keep exposing our staff to the best local and foreign PR practice. We will help improve their skills in strategy and program development, oral and written communication, in inter - office and Client relations. We will foster in them the spirit of self - initiative and self - enterprise.

We will enrich our work with creativity and always with due regard to practical, and demonstrably useful work. We will strive to measure the results and effectiveness of our work.

We will keep improving our capabilities for strategic thinking and planning, creative communication and imaginative implementation of programs and plans.