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BETTY-FUL with Karat World |
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 Karat World Fine Jewelry is one of the major sponsors of ABS-CBN’s new soap opera, I Love Betty La Fea, starring one of the Philippines’ most popular love teams, John Lloyd Cruz and Bea Alonzo, with former beauty queen Ruffa Guttierez. Karat World necklaces, earrings, rings, and bracelets are also seen adorning women in the cast. In the photo are Mr. Felix “Trix” Gorriceta, managing partner of Karat World Fine Jewelry, with his wife Marissa, at the set of I Love Betty La Fea.
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VPRI featured in the Holmes Report |
 Our Agency appears in the latest issue of the Holmes Report, which features PR agencies worldwide.
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 Cycles, the country's fastest-growing hypoallergenic and baby-safe laundry detergent, has no less than Lea Salonga as brand ambassador. Cycles is formulated especially for the delicate and sensitive skin of babies.
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Global Survey Finds Most Companies Lack Sustainability Strategy |
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ST. LOUIS, MO. (June 11, 2008) –Results of a global survey of corporations on sustainability released today show that one-half of businesses polled lack a sustainability strategy. Those with a strategy are more likely to be focused on improving perceptions and responding to increasing regulations, rather than meeting social needs or generating revenue opportunities.
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Sony Bravia W400-Series to Draw the Line in Full-HD standard |
 Sony Philippines, a VPRI Client, unveiled earlier this week Sony's new Bravia W400-Series LCD TV. Inspired by the brilliance of a clear and starry sky, the W400-Series Draw the Line design concept features an elegant Midnight Blue finish and illuminated logo that fits perfectly with the customers existing living space. Photo shows Arnold Balao, Sony's Deputy Director for Home Audio-Video Marketing, explaining to media the difference seen, heard, and felt with the new Bravia. The W400- Series shows to full advantage Full-High Definition (HD) picture quality from a screen size as small as its 32-inch model. Those interested may call Sony's Customer Contact Center at (02) 878-7600 or 0917-8077669, email
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or visit www.sony.com.ph
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Messages from Virtusio
One idea whose time has come is entrepreneurship. Almost every other guy is now an entrepreneur, or is about to become on. Our country will be the better for it. It is entrepreneurs who provide the daring and the first lessons of success, or failure, that those who come after them will learn.
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Opinions
 A few months ago my Manila friend. Romeo P Virtusio [left], brought a group of senior Philippines PR practitioners to Australia and, amongst other activities, they came to Jackson Wells' offices and ran a seminar for us where they presented a number of PR case studies. It was one of those friendly and thoughtful gestures for which Filipino people are well known.
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Articles
Reputation is the way we are seen by the market; in business it is not even entirely what we are, but the way we are perceived. This is what makes the management of our reputation extremely important. Virtually no one gets to know who we are when we keep to ourselves.
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