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Amici's Cara Mia Now Open In Greenhills

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VPRI helps launch Cara Mia, a gelateria that comes from the same heritage as the legendary Amici chain of restaurants.  Amici has made a name for itself as a paradiso for value-for-money, home-cooked Italian pizza and pasta. 

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HBO Welcomes 2009 With Hot New Series And Revitalized Brand

TRUE BLOOD launched, CINEMAX® becomesMAXSM 

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Sony rolls out summer collection

Get Ready For A Full Summer Blast!

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Sony Expo 2008: Experience Beyond Compare

Celebrating the Christmas Season with media and bloggers alike

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After the successful first-ever Sony Expo 2008 in Cebu, signifying the start of the Christmas Treasures campaign, Sony hasinvited consumers from all over the metro to the grand Sony Expo 2008 in Manila at the SMX Convention Center, Hall 3, December 5 to 7, 2008. 
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Proud, Pretty, and Petite: Sony VAIO P Pocket-Style PC now in the country

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In Face of Difficult Times, Sony Pushes On... 
(from left to right) Sony Philippines' Mr. Komei Nosaka (Senior Sales Manager), Mr. Toshiya Kagita (President and Managing Director), Mr. Moss Saluta (VAIO Evangelist), Ms. Zhorida Lipayon (Marketing Officer for the Sony VAIO) explain how the VAIO P is the first of its kind in the market today, as it offers the features of a full-blown notebook PC at a fraction of its size and weight. 
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Messages from Virtusio

Entrepreneurship in P.R.
One idea whose time has come is entrepreneurship. Almost every other guy is now  an entrepreneur, or is about to become on. Our country will be the better for it. It is entrepreneurs who provide the daring and the first lessons of success, or failure, that those who come after them will learn.
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Opinions

Some PR wisdom
Romeo VirtusioA few months ago my Manila friend. Romeo P Virtusio [left], brought a group of senior Philippines PR practitioners to Australia and, amongst other activities, they came to Jackson Wells' offices and ran a seminar for us where they presented a number of PR case studies. It was one of those friendly and thoughtful gestures for which Filipino people are well known.

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Articles

Power of Reputation

Reputation is the way we are seen by the market; in business it is not even entirely what we are, but the way we are perceived.  This is what makes the management of our reputation extremely important.   Virtually no one gets to know who we are when we keep to ourselves.
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Tips

Some Definitions of PR
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How to Plan a PR Event

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